Online fashion shopping has exploded in popularity in Dubai over the past few years. More and more consumers are turning to e-commerce sites and apps to purchase clothing, shoes, accessories, and more from the comfort of their homes.

Several factors are driving the growth of online fashion in Dubai. First and foremost is convenience. Shopping on your phone or laptop means no trips to the mall or waiting in long checkout lines. You can browse and buy anytime, anywhere. Online stores also offer far more variety and selection than any brick-and-mortar retailer. Dubai shoppers can access both big international brands and unique boutiques all in one place.

Another big driver is competitive pricing and discounts. Many e-commerce fashion sites run special offers and sales, especially during peak seasons like Ramadan and back-to-school. Fast, reliable shipping options to Dubai make the process even more seamless. Overall, consumers appreciate the flexibility and ease of discovering fashion online.

This article will highlight 16 of the top online fashion destinations that ship to Dubai. From luxury designers to budget-friendly essentials, these e-tailers offer exceptional selection and service. Read on to find your new go-to sites for upgrading your wardrobe.

1. Net-a-Porter

Net-a-Porter is one of the world’s premier destinations for luxury fashion online. Founded in 2000 by Natalie Massenet, Net-a-Porter has established itself as a go-to platform for high-end designer fashion.

Net-a-Porter carries over 800 top designer brands for both women and men. Some of the most coveted names include Gucci, Prada, Saint Laurent, Bottega Veneta, Valentino, and Chanel. Net-a-Porter offers the latest runway and seasonal collections as well as special capsule collections and collaborations not available elsewhere.

One of Net-a-Porter’s key strengths is its impeccable customer service. The site offers 24/7 customer assistance via online chat, email or phone. Shipping is fast and free worldwide, with same day delivery available in select cities like London, New York and Hong Kong. Easy returns are complimentary up to 28 days from purchase.

With its mix of top luxury brands, great service, and global reach, Net-a-Porter has become a leading force in luxury e-commerce. It provides discerning fashion lovers access to the very best designer collections all in one place.

2. MatchesFashion

Founded in 1987, MatchesFashion is a leading global online retailer for luxury fashion. Based in London, MatchesFashion was started by husband and wife duo Tom and Ruth Chapman as a small boutique store selling designer brands.

The company’s focus has always been on curating the latest runway styles from contemporary high-end designers. MatchesFashion aims to identify design talent early and partner closely with emerging brands to offer customers exclusive access and personalized service.

Over the past three decades, MatchesFashion has grown from a single boutique to an international fashion destination with seven stores, three townhouse private shopping spaces, and a cutting-edge e-commerce site. But the heart of MatchesFashion remains discovering rising talent and spotlighting directional designers before they hit the mainstream.

MatchesFashion has led the way in making designer fashion accessible online, while still providing a bespoke high-end shopping experience. With luxurious packaging, same-day delivery options, and a seamless omni-channel experience, MatchesFashion caters to the discerning modern luxury consumer.

3. Moda Operandi

Moda Operandi is an online luxury fashion retailer that offers access to collections straight from the runway through a unique pre-order model. Founded in 2010 by Lauren Santo Domingo and Aslaug Magnusdottir, Moda Operandi aims to change the way people shop for designer fashion.

Moda Operandi allows customers to pre-order full designer collections months before they arrive in retail stores. This exclusive access gives fashion enthusiasts the opportunity to secure runway pieces before anyone else. As soon as brands show their upcoming collections during Fashion Week, Moda Operandi makes them available for pre-order on their site.

Moda Operandi offers both ready-to-wear and accessories from over 250 top designers like Oscar de la Renta, Gucci, and Marc Jacobs. The selections are constantly changing as new collections are launched online. Currently, you can pre-order looks from the Resort 2023 collections as well as shop the latest Spring 2023 ready-to-wear that just hit the virtual shelves.

The pre-order model is unique in the industry. Customers can browse collections in advance, select their favorite pieces, and pay a deposit to pre-order items months before they ship. Moda Operandi carries items that are typically hard to find or sell out quickly. The pre-order system guarantees access to these covetable and often limited-edition designer pieces.

Moda Operandi ships to over 125 countries including Dubai. The site offers global door-to-door delivery, import duties pre-payment, and hassle-free returns to make shopping easy for international customers.

With its focus on new collections and pre-orders, Moda Operandi grants insider access into the fashion industry and the latest runway styles. The exclusivity and early access offered is unmatched in designer fashion e-commerce.

4. Farfetch

Founded in 2008 by José Neves, Farfetch is a luxury fashion online retailer that offers products from over 700 boutiques and brands from around the world. With headquarters in London and offices in cities like New York, Los Angeles, Tokyo and more, Farfetch has become a major player in the luxury e-commerce space.

Farfetch’s goal is to connect customers globally with the world’s best boutiques and brands. Their website and app feature categories for women, men, kids and products like handbags, shoes, jewelry and more. When you shop on Farfetch, you’re not just buying from Farfetch – you’re buying from one of their network of boutique partners.

One of the standout features of Farfetch is their unparalleled selection of luxury and designer brands. They offer hard-to-find and limited edition products from brands like Gucci, Bottega Veneta, Balenciaga, Saint Laurent and many more. No matter how obscure the brand or product, chances are you can find it on Farfetch.

In addition to their selection, Farfetch also offers features like same-day delivery in certain markets and excellent customer service. The company is well funded, having raised over $1 billion from investors like and Temasek Holdings. With luxury e-commerce growing rapidly, especially in regions like the Middle East, Farfetch is poised to be a major force in the industry for years to come.

5. MyTheresa

Founded in 2006, MyTheresa is a high-end online retailer that specializes in luxury womenswear, menswear, and kids wear. Based in Munich, Germany, MyTheresa has established itself as one of the premier destinations for luxury fashion online.

The website was launched by the owners of Theresa, a prestigious multi-brand boutique founded in 1987 in Munich. By taking Theresa’s retail expertise online, MyTheresa was able to quickly gain respect as a trustworthy source for luxury brands.

MyTheresa focuses exclusively on carrying high-end European luxury designers. Some of the brands they offer include Gucci, Prada, Saint Laurent, Valentino, Balenciaga, Burberry and many more. Their product selection includes clothing, shoes, bags, accessories and fine jewelry.

As a luxury specialist, MyTheresa provides exceptional customer service, speedy worldwide delivery, easy returns and private shopping services for their exclusive clientele. Their website and packaging deliver a high-end shopping experience comparable to shopping in-store at a luxury boutique.

With its unique positioning as an online retailer dedicated to luxury fashion, MyTheresa has become a go-to e-commerce destination for discerning shoppers around the world looking for the finest designer pieces. Its impressive selection of high-end brands and top-notch service continue to set MyTheresa apart in the world of online luxury retail.

6. Shopbop

Owned by Amazon, Shopbop has a wide range of contemporary brands with global express delivery. Though it’s based in the US, Shopbop ships to over 100 countries.

The site features established designers such as Saint Laurent and Givenchy as well as emerging labels like Sea New York and Rejina Pyo. You’ll find apparel, shoes, handbags and accessories.

Shopbop frequently has promotions and sales. It offers free shipping and returns in the US. Shipping costs to the UAE are reasonable and items are delivered within 5-10 days on average.

Some key things about Shopbop:

  • Massive range from luxury designers to indie brands
  • Stylist-curated shoppable recommendations
  • Generous shipping policy and easy returns
  • Part of the Amazon group so security and reliability are ensured

So if you’re looking for the latest in contemporary fashion, Shopbop should be on your radar. The vast array of brands and styles means you’re sure to find something you love.

7. Revolve

Revolve is an American online fashion retailer that carries over 1000 brands aimed at the trendy millennial shopper. Founded in 2003 by Michael Mente and Mike Karanikolas in Cerritos, California, Revolve started out as an eBay store before transitioning to their own website.

Revolve has established itself as a go-to destination for the latest styles and trends, with new merchandise hitting the site daily. Their product mix focuses on contemporary and designer labels like Lovers + Friends, For Love & Lemons, Tularosa, and Superdown. You’ll also find established brands like Levi’s, Free People, and Topshop on Revolve.

The site has a reputation for stylish, Instagram-worthy clothes and accessories designed for the young fashionista. Their seamless mobile shopping experience and influencer marketing campaigns on social media have attracted a loyal following of millennials and Gen Z shoppers.

With speedy delivery to the UAE and free returns within 30 days, Revolve removes much of the risk and hassle of online fashion shopping for Dubai customers. If you’re looking to update your wardrobe with of-the-moment pieces, Revolve is a great place to shop the latest trends online.


ASOS is one of the biggest international online fashion and cosmetic retailers, known for its trend-led fashion and affordable prices. The company was founded in 2000 in London by Nick Robertson and Quentin Griffiths under the name As Seen on Screen. The name was inspired by the founders noticing the demand for fashion spotted on celebrities.

In 2003, ASOS launched its first website and started direct retail of fashion and beauty products to customers. The site focused on providing catwalk inspired fashion at affordable prices. ASOS started as a pureplay online retailer when ecommerce was still in its infancy, but the easy access to fashion-forward styles quickly attracted a young digital savvy audience.

The retailer started getting external funding and expanded throughout the UK and into Europe in 2004-2005. In 2010, Asos shed its As Seen on Screen name and rebranded itself to ASOS to reflect its evolution into a global online fashion destination.

Today, ASOS ships to over 200 countries from fulfillment centers in the UK, US and Europe. The retailer is known for its vast selection of affordable on-trend women’s, men’s and beauty products. ASOS adds 4000 new products to its website every week, ensuring customers have access to all the latest styles. The focus on youthful affordable fast fashion and simple returns process has made ASOS one of the go-to online retailers for fashion in Dubai and the rest of the world.


Online fashion retail continues to grow rapidly, offering convenience, selection, and savings compared to traditional brick-and-mortar stores. This article covered 16 of the top online fashion stores that deliver to Dubai, ranging from luxury designers to fast fashion.

The best online stores highlighted include Net-a-Porter for its curated designer selection, MatchesFashion for its high-end brands, Moda Operandi for its runway styles, Farfetch as a luxury fashion marketplace, MyTheresa for its exclusive offerings, Shopbop for its fashion-forward mix, Revolve for its influencer styles, and ASOS for its affordable fast fashion.

When ordering fashion online for delivery in Dubai, be sure to check sizing charts, read product descriptions, and understand return policies. Most stores offer free or low-cost returns within a set window, but you will need to arrange international shipping back yourself.

The future looks bright for online fashion as more brands expand e-commerce and leverage technologies like virtual try-ons and custom fitting. More customers globally continue to shift purchasing online for convenience, selection, and competitive pricing. Fashion e-commerce presents an exciting opportunity for brands and customers alike.